Every business, large or small, must have a mobile-friendly website in order to keep up with consumers, as mobile and tablet web traffic surpassed desktop web traffic several years ago.
More recently, being mobile friendly became even more critical as mobile-first indexing rolls out and rankings fluctuate.
3 Ways to Up Your Mobile Web Game in 2020
Newly-created websites (as of July 2019) have mobile-first indexing enabled by default, and by September 2020, all websites will have mobile-first indexing enabled.
Here are a few techniques to give your website an edge in this new mobile-focused online world.
Next Generation Image Formats
Images can make or break a website, but they have historically presented a catch-22 in the world of web design.
Consumers are much more likely to browse and engage with a blog post or website when it utilizes eye-catching images, and yet users will quickly lose interest in that same post or site when loading time exceeds mere seconds.
Slow page speed also affects your site’s ranking, and large image files can burn through bandwidth.
It can feel daunting trying to find the balance between appealing high-quality images and lightning-fast page speeds. The solution? Next generation image formats such as WebP, JPEG 2000, and JPEG XR.
These image formats provide an advantage in both quality and compression that will soon leave the old customary JPEG and PNG images in the past.
Next gen image formats are being supported by more browsers with time, and will likely become the gold standard in online images as users become accustomed to the superior quality and speed they offer.
Get ahead of that trend and start using next gen image formats today, and your website will have a distinct edge while others catch up.
Mobile-first Design for Mobile-first Indexing
It’s easier to ensure your website’s mobile compatibility is performing at its best if it was the built from the ground up with mobile UX in mind.
Starting web design for the smallest screen size and then working up to a desktop version from there makes for better translation between versions, and avoids common mistakes and omissions that can cause traffic loss when mobile-first indexing is enabled.
There are many small caveats you may encounter when attempting to modify from desktop to mobile, and you are more likely to cut the quality of your content to fit the smaller screen.
Mobile-first web design avoids these mistakes, and most often creates a better mobile user experience.
Optimize Structured Data
Structured data is a format that provides information about your page and classifies its content for indexing.
It also allows for rich snippets and coveted special search result features, such as your content appearing in a graphical search result, or frequently asked questions.
Google crawls and indexes websites so that they can be ranked and returned in search results, and with mobile-first indexing it is the mobile version of your site that will be used for this purpose.
Need help? Contact our web development team today for available options.